Beware of opinion leaders because they Phone Number List are the ones who can do us the most harm or favor with their opinions Social media analysis Selection of social networks and dissemination channels In this second part of the guide on Phone Number List content strategy in Social Networks we analyze the selection of Social Networks and their Phone Number List dissemination channels . In the first part we saw the previous analysis that studied the different stages through which we must start before even considering the operational stage and now we enter the second point, a crucial part for our strategy.
In this part of the guide we will talk Phone Number List about:Definition of objectives , quantitative and qualitative.Selection of the appropriate social networks .Content dissemination channels .Definition of objectives for the content strategy Our Phone Number List content strategy on Social Networks must have an end, a purpose; For this, it is important to answer this question: what do I want to achieve with this series of actions? The responses Phone Number List can be many and varied(loyalty, increased sales, reputation, visibility,...) An epicenter must emerge from our response around which all the decisions we make will revolve (selection of Social Networks, tone of communication, frequency publishing content, etc.)
Among the quantitative elements for our Phone Number List objectives we can find:Number of followers/fans.Number of visits to our website.Number of conversions (sales).Number of leads (acquisition).Level of engagement (participation) of Phone Number List our critical mass.Within each of the available Social Networks, this list becomes even larger ( Twitter retweets, Facebook likes , LinkedIn recommendations , Google+ +1 …). These indicators, by themselves, do not offer any type of information, but contextualized in a content Phone Number List marketing plan and with the appropriate analysis tools, they can give you an idea of the impact or success that you are having on your followers or on your target within social networks.