Ruffini's strategy appears to be working. But it's kind of a big deal! And it's not that complicated. I love the concept of something that works perfectly and is beyond updating: It just works and requires no reinvention.
All three pillars have a different approach but share the same DNA; they're not a segmentation of the brand. If you walk into the Moncler Sale store today it is totally different than two years ago - the crowd is having fun and enjoying the programs we have.
These Muppet pieces were the warm and fuzzy heart of one half of the dichotomy Leoni swung between in this collection: staying cocooned in homey innocence versus stepping out to seize the moment and meet the challenge of experience. Recycled ripstop bucket hats fringed with feather were mahna - mahna - marvelous median lines between the two, as were the slouchy but element - repelling pajama pieces. Cord or quilted skirts set the foundation for a slew of strong new down jacket designs, sweeping black knits, and a cool kelp cardigan.
"They're inkjet printers and the idea is that we are printing the www.monclersoutlets.com look book live during the event," he explained. As they whirred up and down he whirled us through a presentation that included a remarkable down jacket inlaid with the waste dust generated through the production of Swarovski crystal.
The space and set design is at the crux of the telling of this story as the shoot takes place between two rooms at the Palazzo Serbelloni in Milan. An assortment of chairs and couches are used as the main storytelling aids or props.